Congratulations Starbucks, I guess your re-branding worked. I always believed in you. Go celebrate! You’ve passed the (Burger) King. Check out the great news here: http://adage.com/article/news/starbucks-passes-burger-king-wendy-s-3-spot/227252/ Anna “success stories such as this one makes it okay to go for that second cup of coffee” Bina
What's PepsiCo IntoNow?
I know I’ve been on this whole obsession over PepsiCo and what they might do next but I must give them credit for making big moves recently. With their “Field of Dreams” spot featuring Major League Baseball players which is already available on Youtube, PepsiCo isn’t hesitating to be present where they can reach to many viewers. This spot will air during MLB games...
Rain or Shine
During a trip in the city this past weekend I was living the dream having contact with the exciting marketing promotions I don’t get a chance to engage in Blacksburg, VA. It’s normal to see employees of Bloomingdales passing out Bobbi Brown samples with reusable bags in SoHo. At the same time the types of services offered also include hand scrub treatments at Sabon. The heart of where...
Up and Down, No Place to Plateau
Is technology moving too fast? The answer is, not enough. Okay I admit that’s not my honest answer but it seems to be the case for everything having to do with marketing these days. Is this a good thing or a bad thing? The answer to this question would only be an opinion based on so many factors or simply frustration. It’s thrilling how quickly consumers are adapting to everything out there and...
Kotex Fits. Period. If you’re a woman you’ve had this slogan ingrained in your mind ever since that day the use of pads and tampons meant something to you. However, this time, Kotex doesn’t fit. More specifically, their new ad campaign doesn’t fit. Kotex is bringing design and consumer style into a contest to design a pad. This is geared towards young teenage girls...
Thoughts From Class
I love the fact that my classes stimulate thoughts about the real world. These thoughts made it bearable to be indoors while the weather was the perfect mix of sun and warm breeze. First, a good point was brought up about how kids are more prone to wanting brand label and popular snacks for lunch. My professor is very hippie and all about local products so it didn’t surprise me when she...
Thirsty For An Update?
Updating on the previous post on the battle between Pepsi Co. and Coca-Cola, there has been talk about the next steps of Pepsi Co. In the past and just recently, Pepsi Co. has been unsuccessful in the mid-calorie drink market. According to Beverage Digest, Pepsi Co. plans on launching a new product sometime this summer. This will be the third time Pepsi Co. has tried adding a mid-calorie ...