Just came across this today during my rendezvous in SoHo with my sister.
AT&T who sponsors Major League Soccer used this relationship by having what appeared to be soccer players (in uniform of course w/ the AT&T logo bold and centered) do trick in front of their SoHo location today. Gathering a crowd of people watching and getting the audience involved this was a fun and effective way to reiterate the ties of AT&T and its support for the sport of soccer. The kids were especially loving learning the tricks and of course receiving complimentary soccer ball hacky sacks. (My sister and I, in the heat of excitement, couldn’t say no when this lovely guy sporting the QR code offered us one.
so why did I just write up this general post?
because this is marketing in action. it’s fun, even on a sunny scorching hot day.
Anna “I’m not really sure if the QR code was very effective in this particular instance…” Bina