Clear Thoughts Cluttered World

More than just a recent marketing grad from Virginia Tech, I'm a curious explorer with a thirst for knowledge. I have an opinion on everything related to brands. From social media to magazine advertisements I'd like to share about what I think works and doesn't. I plan on being heard.
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Posts tagged "NYC"

Paper by Fifty Three might possibly be my new favorite iPad app…

browse this video clip for an overview of what you can do with this free app.
for more information go HERE


Anna “just seeing a glimpse of the High Line made my morning” Bina

Facebook’s first Marketing Conference

Anna “tranforming techonology together” Bina

Apple store in Grand Central Terminal…
too much? I think not.
For people on the go, what more could fit the lifestyle and such a perfect place to kill time when trains get delayed.

The display of these messages are so cute and literally gets people to stop and read.

Anna “the shots of Grand Central are so magical and the music gets me giddy” Bina

Coach, Inc. has future plans to move their global corporate headquarters into the 600,000 sq. ft. space located in the 51-story building conveniently located amongst the High Line. As I read on Brand Channel, (HERE) this project along with the line up of construction starting in the next year will continue the exploration of opportunities available with such a unique space.

The High Line being one of my favorite places to walk around in the city never stops to amaze me. It truly is the best balance of relaxation/green and the business of the city. I applaud Coach for jumping on this location to stay in their NYC roots.

Anna “firmly rooted, high above ground” Bina

Today about 45,000 runners are enduring 26.2 miles crossing the 5 boroughs of New York City for the ING New York City Marathon Day.

What better way to be a part of this experience than to place relevant material stretching more than two football fields long!?

ASICS’ Marathon Experience placement and timing is impeccable.
Unveiling its “Stop at Never” mantra at today’s event will surely catch the attention of the right audience.

GO HERE to read more about this, watch the spot, and to check out various visuals included in this event.

Anna “visuals are both physically and emotionally appealing” Bina

Fashion’s Night Out has come yet again. Whenever I look at how brands & designers interact with consumers it all goes back to the balance of the traditional and the trending (totally referring back to a previous post). The beauty of the fashion industry is that there needs to be a brick and mortar aspect even with all the e-channels. Lifestyle brands are the ones showcased in Fashion Week and Anna Wintor’s genius idea of holding Fashion’s Night Out to bring collections to life through face-to-face interaction is perfect. Sales don’t reflect a huge jump because of Fashion’s Night Out however the relationship carried over through these relaxed yet swanky settings (held worldwide) provide the consumer and die hard fashionistas a reason to celebrate. Previewing the collections of their favorite designers and their work, connects consumers with the product. The live DJ, freebies, and socialite appearances are an added bonus as well. A little detail that would leave any Fashion Week audience all giddy is Fashion’s Night Out events’ use of invitations. The exclusivity does it all; “YOU ARE INVITED”. Sure many smaller get together events are played off the idea of Fashion’s Night Out, through bloggers with their e-vites, but the original channels of formal invitations live on. I would love to partake in one some day (hopefully soon). Anna “connecting > selling =winning” Bina*for more information, read what Mashables had to say

Fashion’s Night Out has come yet again.

Whenever I look at how brands & designers interact with consumers it all goes back to the balance of the traditional and the trending (totally referring back to a previous post). The beauty of the fashion industry is that there needs to be a brick and mortar aspect even with all the e-channels. Lifestyle brands are the ones showcased in Fashion Week and Anna Wintor’s genius idea of holding Fashion’s Night Out to bring collections to life through face-to-face interaction is perfect.

Sales don’t reflect a huge jump because of Fashion’s Night Out however the relationship carried over through these relaxed yet swanky settings (held worldwide) provide the consumer and die hard fashionistas a reason to celebrate. Previewing the collections of their favorite designers and their work, connects consumers with the product. The live DJ, freebies, and socialite appearances are an added bonus as well.

A little detail that would leave any Fashion Week audience all giddy is Fashion’s Night Out events’ use of invitations. The exclusivity does it all; “YOU ARE INVITED”.
Sure many smaller get together events are played off the idea of Fashion’s Night Out, through bloggers with their e-vites, but the original channels of formal invitations live on.
I would love to partake in one some day (hopefully soon).

Anna “connecting > selling =winning” Bina

*for more information, read what Mashables had to say

It’s all about placement.

Good move Teen Vogue!
While you took your pop-up store, couldn’t you have taken me too?

Anna “NYC withdrawals continue” Bina

Just came across this today during my rendezvous in SoHo with my sister.

AT&T who sponsors Major League Soccer used this relationship by having what appeared to be soccer players (in uniform of course w/ the AT&T logo bold and centered) do trick in front of their SoHo location today. Gathering a crowd of people watching and getting the audience involved this was a fun and effective way to reiterate the ties of AT&T and its support for the sport of soccer. The kids were especially loving learning the tricks and of course receiving complimentary soccer ball hacky sacks. (My sister and I, in the heat of excitement, couldn’t say no when this lovely guy sporting the QR code offered us one.

so why did I just write up this general post?
because this is marketing in action. it’s fun, even on a sunny scorching hot day.

Anna “I’m not really sure if the QR code was very effective in this particular instance…” Bina

I ventured to the High Line today even if I was melting every second I was outside.

The High Line is such a relaxing place on the west side to not only get the view of the river but also to be surrounded by flowers, trees, and natural seating. It’s a great mix of the city and the green. And of course it wouldn’t be nyc without using space cleverly for advertising. I came across some that really caught my attention based on location, size, position, and all of the above.

In many ways these ads didn’t seem to bother my relaxing/quiet time up on the High Line because in some twisted way I feel like I’ve grown used to an ad or two being place just about anywhere, even in a park.

Anna “the 4 “P”s of marketing = product price promotion & POSITION/PLACE!” Bina

I don’t think I’ve ever drank so many SoBe products as I have since I’ve been in New York City. And this could all be from the fact that SoBe has been pushing their Try Everything campaign really strong in the city.

An event they held in Madison Square Park included a DJ playing music, silk screening station, graffiti artists, taste test bar, and of course thousands of SoBe bottles to pass out. Along with various celebrities making appearances and playing games on stage. it was a delightful event that people could walk by pick up a drink or stick around to taste some new flavors.

The next encounter I had was the SoBe van which was located right near the Big Apple Block Party that took places this past weekend. There were iPads connected to a flat screen inside the van where you could take comical pictures and games. Oh and you didn’t leave empty handed, I grabbed two bottles of flavors I haven’t tried yet.

I’m not sure how effective passing out free bottles would do to encourage future purchases but I can tell you that these events left each person that grabbed a bottle a bit happier than they were. I’m not exactly sure how the celebrities fit ranging from a Yankees baseball player to a Guess model (I hear Hilary Duff and Jessica Szhor made appearances too) with SoBe products but perhaps they were stretching their “Try Everything” statement. 

Anna “I’m not complaining about the free drinks, in fact these events have helped shine a more positive light on SoBe products for me” Bina