Is technology moving too fast?
The answer is, not enough.
Okay I admit that’s not my honest answer but it seems to be the case for everything having to do with marketing these days.
Is this a good thing or a bad thing?
The answer to this question would only be an opinion based on so many factors or simply frustration.
It’s thrilling how quickly consumers are adapting to everything out there and this is a good thing for marketers like us. This means we’re doing a great job at not only selling the product but the meaning behind the brand, which the consumer clearly keeps eating up.
But are we assuming that EVERYONE is caught up to speed?
Take Social Media for example; some critics are already over this hot topic. How is this even possible?!
Also, I just jumped on the QR code bandwagon and finally caught up to speed with the latest, or at least I thought.
So what I’m asking is for everything to SLOW DOWN, just a little, and take the time to fully take each new innovation in and actually enjoy it. If everyone were to agree to this there would be no worries of “missing out” or busily half heartedly setting up accounts for this and that.
Back to what actually sparked the idea of this blog post.
I have never heard of Zoove before today and it’s actually quite fascinating. It really highlights the perfect mix of traditional methods and mass-market accessibility. Believe it or not but not everyone has a smartphone, heck I’ve had my iPhone for only about 2 months now (since it came over to the better (Verizon) side… but that’s a whole other blog entry).
This new or should I say clever strategy implements a “Star Star Number” used to link more information about a product or receive promotions such as coupons. Similar concept to QR codes but simplified. There’s no need for an application (especially since simple mobile phones can’t access apps anyways) or a built in camera (surprisingly these types of cell phones do still exist). All the major wireless operators have jumped on Zoove (not surprisingly) with numbers such as **Verizon and **Sprint.
This simple application stands in perfect time, not ahead and certainly not too behind. Based on my stance on the speed of marketing technology, Zoove is making the right moves.
Anna “too fast? too slow? where do you **stand?” Bina