Clear Thoughts Cluttered World
Here’s a rare example of how QR codes can be effective.
Cheil you are doing amazing work.
Utilizing time, resources, and interaction to boost sales? Yes please.
Anna “Sunny South Koreans- represent” Bina
I have had so many encounters like these… this is great.
![Just came across this today during my rendezvous in SoHo with my sister. AT&T who sponsors Major League Soccer used this relationship by having what appeared to be soccer players (in uniform of course w/ the AT&T logo bold and centered) do trick in front of their SoHo location today. Gathering a crowd of people watching and getting the audience involved this was a fun and effective way to reiterate the ties of AT&T and its support for the sport of soccer. The kids were especially loving learning the tricks and of course receiving complimentary soccer ball hacky sacks. (My sister and I, in the heat of excitement, couldn’t say no when this lovely guy sporting the QR code offered us one. so why did I just write up this general post?because this is marketing in action. it’s fun, even on a sunny scorching hot day. Anna “I’m not really sure if the QR code was very effective in this particular instance…” Bina
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Just came across this today during my rendezvous in SoHo with my sister.
AT&T who sponsors Major League Soccer used this relationship by having what appeared to be soccer players (in uniform of course w/ the AT&T logo bold and centered) do trick in front of their SoHo location today. Gathering a crowd of people watching and getting the audience involved this was a fun and effective way to reiterate the ties of AT&T and its support for the sport of soccer. The kids were especially loving learning the tricks and of course receiving complimentary soccer ball hacky sacks. (My sister and I, in the heat of excitement, couldn’t say no when this lovely guy sporting the QR code offered us one.
so why did I just write up this general post?
because this is marketing in action. it’s fun, even on a sunny scorching hot day.
Anna “I’m not really sure if the QR code was very effective in this particular instance…” Bina
I ventured to the High Line today even if I was melting every second I was outside.
The High Line is such a relaxing place on the west side to not only get the view of the river but also to be surrounded by flowers, trees, and natural seating. It’s a great mix of the city and the green. And of course it wouldn’t be nyc without using space cleverly for advertising. I came across some that really caught my attention based on location, size, position, and all of the above.
In many ways these ads didn’t seem to bother my relaxing/quiet time up on the High Line because in some twisted way I feel like I’ve grown used to an ad or two being place just about anywhere, even in a park.
Anna “the 4 “P”s of marketing = product price promotion & POSITION/PLACE!” Bina
Is technology moving too fast?
The answer is, not enough.
Okay I admit that’s not my honest answer but it seems to be the case for everything having to do with marketing these days.
Is this a good thing or a bad thing?
The answer to this question would only be an opinion based on so many factors or simply frustration.
It’s thrilling how quickly consumers are adapting to everything out there and this is a good thing for marketers like us. This means we’re doing a great job at not only selling the product but the meaning behind the brand, which the consumer clearly keeps eating up.
But are we assuming that EVERYONE is caught up to speed?
Take Social Media for example; some critics are already over this hot topic. How is this even possible?!
Also, I just jumped on the QR code bandwagon and finally caught up to speed with the latest, or at least I thought.
So what I’m asking is for everything to SLOW DOWN, just a little, and take the time to fully take each new innovation in and actually enjoy it. If everyone were to agree to this there would be no worries of “missing out” or busily half heartedly setting up accounts for this and that.
Back to what actually sparked the idea of this blog post.
I have never heard of Zoove before today and it’s actually quite fascinating. It really highlights the perfect mix of traditional methods and mass-market accessibility. Believe it or not but not everyone has a smartphone, heck I’ve had my iPhone for only about 2 months now (since it came over to the better (Verizon) side… but that’s a whole other blog entry).
This new or should I say clever strategy implements a “Star Star Number” used to link more information about a product or receive promotions such as coupons. Similar concept to QR codes but simplified. There’s no need for an application (especially since simple mobile phones can’t access apps anyways) or a built in camera (surprisingly these types of cell phones do still exist). All the major wireless operators have jumped on Zoove (not surprisingly) with numbers such as **Verizon and **Sprint.
This simple application stands in perfect time, not ahead and certainly not too behind. Based on my stance on the speed of marketing technology, Zoove is making the right moves.
Anna “too fast? too slow? where do you **stand?” Bina
